Mr. Vinod Kapur, an engineer by
education from the Loughborough College of Technology in the UK,
rose to become the Country head of Swedish Match in India
(WIMCO) and then turned an entrepreneur. He set up Keggfarms in
1967 and became its full time head in 1973.
Vinod Kapur's contribution to Rural Poultry development is
widely recognised today as a major tool for poverty alleviation
and income generation in deprived rural households in India. His
work has led to a sustainable business model as it creates rural
entrepreneurship, micro enterprise and provides substantial
supplementary income in the hands of economically depressed
rural households, especially women. As one of the senior most
members of the poultry fraternity, he is actively involved with
working groups and committees of Government bodies and
international agencies for policy formulation and dissemination
of knowledge with regard to rural poultry.
To Vinod Kapur also goes the credit of introducing the concept
of high quality branded table eggs as a differentiated product.
'KEGGS', the brand under which these eggs have been introduced
are rapidly emerging as a preferred product for discerning
consumers. 'KEGGS' now sells in Greater Delhi and would be
introduced to other metro cities in the near future.
The other passion that drives Vinod Kapur is his love for
Hindustani classical music, which he shares with other music
lovers by hosting traditional 'Baithaks'. These Baithaks not
only are a source of enjoyment to a very large number of music
lovers, but also provide an enabling environment for senior but
lesser heard artists and young talent to be heard and
appreciated in Delhi.