Keggfarms presented the Kuroiler Model at the 5th Annual National Conference on Social Entrepreneurship, XLRI, Jamshedpur
Keggfarms was invited as a speaker at XLRI, Jamshedpur for their 5th Annual National Conference on Social Entrepreneurship. The Kuroiler Model was shared with social sector practitioners, academicians, policy makers and students. It received a very encouraging response and village poultry is increasingly being looked at as a viable model for inclusive growth.
The business of hatching could turn the fortunes around for the rural women in India. The success of Keggfarms - a poultry chain has shown: both the business model and the unique supply chain module of the firm, deserve replication in the country, reports Madvendra Singh Chauhan in the January 2013 issue of Rural Marketing.
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Winner at the Sitaram Rao Livelihoods India Case Study
Dedicated to Late Sitaram Rao, the Case Study Competition seeks to compile best practices, breakthroughs on the ground and sectoral innovations and efforts that have helped the poor to move from substinence to sustainable levels of livelihoods. These case studies are envisaged to inform and influence current and potential plans and programmes in livelihoods promotion.
Keggfarms Case Study titled "Leveraging Traditional Rural Practices and Existing Capabilities to Enhance Livelihoods" has been adjudged among the top three submissions received.
Keggfarms KUROILER Case Study has been adjudged as one of the best submissions received as part of the Sitaram Rao Livelihoods India Case Study Competition 2012.
Keggfarms Pvt Limited has been shortlisted to proceed to the second round of the TOI Social Impact Awards 2012.
Keggfarms' KUROILER Case Study has been selected among the top 11 livelihoods case studies across India at the Sitarm Rao Livelihoods Case Study Competition 2012, organised by ACCESS Development Services. There were a total of 70 shortlisted case studies in the competition this year.
Mr Vinod Kapur, Chairman Keggfarms Pvt Ltd was recently invited as a key panelist at the inaugural session of the National Rural Development Summit held by CII in New Delhi.
Kuroiler's flight into Uganda
Kuroiler, the unique dual-purpose bird
which serves equally well for meat and as an egg layer, has now
spread its wings into Africa. The pioneering efforts of the
Gurgaon-based geneticists' team of Keggfarms now validate on an
international forum what Keggfarms has been delivering at the
National level for a while now - that Kuroiler is a high
yielding village specific poultry stock capable of surviving in
harsh, village conditions on no cost agricultural, natural and
village waste. In the process, it becomes one of the most
important and potent tools in the hands of millions of Below
Poverty Line (BPL) villagers who need to be economically and
socially empowered and address the food security issue in the
same instance. As Keggfarms' Chairman and visionary behind the
Kuroiler story, Mr Vinod Kapur says, "A Kuroiler is a money
bag on two feet!" Unlike larger livestock such as cattle or
even goats, the Kuroiler chicken can be easily disposed of in
the market as a meat bird when emergency funds are needed or,
its eggs sold - once the family's (rearing it) needs are met.
And today, what began - almost a year ago, as a small experiment
by the Biodesign Institute of Arizona State University along
with Department of Agriculture, Animal Husbandry and Fisheries,
Uganda, has blossomed into a pan-African celebration with
Kuroiler being launched formally at a two-day conference in
Entebbe on 8 November instant. Keggfarms had at the behest of
the Biodesign Institute, supplied 10,000 Kuroiler chicks in
December 2010 with the objective of comparing their performance
with that of the indigenous backyard chickens. Distributed to
about 100 families spread over 5 districts, the Kuroiler's
performance was monitored closely for survival; weight gain, egg
production and acceptance by the local farmers. The results took
over 6 months to arrive but they were well worth the wait.
In terms of hatchability, the Kuroiler registered 80% as
compared to 47% of the local bird. The fertility was at 89%
while the local bird registered 68%. On the count of survival
the Kuroiler managed as well as the indigenous chick and in 25
weeks, the body weight gain of Kuroiler was twice as much as the
local bird. Not only that, Kuroiler's egg production was three
times that of the indigenous bird and best of all, it was
accepted all round by the farmers as a better performing, high
yielding and hardier bird, which could thrive in different
agro-climatic zones and protect itself from predators. Thus, the
expected outcome in future is rated as: 133% increase in meat
production; 462% increase in egg production leading to a
whopping 341% increase in incomes!
The story honestly, gets better. Following the overwhelming
response of the Ugandan government to import Kuroiler stocks
from Keggfarms India, UN's Food and Agriculture Organisation
(FAO) offered to assist in production of the Conference
proceedings through editorial assistance and printing which will
subsequently be distributed internationally and archived
For the Kuroiler, the long haul is finally commensurate with the
patience and efforts of the Keggfarms team that brought it into
existence. It can only fly higher now.
Recent events indicate that the potential
of Kuroilers has also found an echo in Africa. Some months ago
at the initiative of the Bio-Design Institute, Arizona State
University, the Govt. of Uganda had received a batch of Kuroiler
Hatching Eggs. Not only did the Kuroiler Hatching Eggs provide a
superior hatchability than the existing village stocks but in
the tests being conducted by Arizona State University and the
Govt. of Uganda, there are indications that Kuroiler stocks are
outperforming the local village birds, which would greatly
benefit the rural poor.
Most recently, Keggfarms were approached by Flow Equity, a U.S.
based Fund, to introduce Kuroilers in Ethiopia. This initiative
is being managed by 3 young U.S. citizens, who find themselves
driven to work for upliftment of social conditions of the
African poor in Ethiopia. Following the visit of Mr. Trent
Koutsoubos, who is a Director of Flow Equity, we have sent out
the first shipment of 16,000 Kuroiler day old chicks and 4000
Kuroiler Hatching Eggs to Ethiopia on 2nd December 2010. This
represents a momentous and a hugely gratifying development, for
in the larger sense it represents the potential of an Indian
mindset, an Indian approach and an Indian product to play a
significant role in the upliftment of the poor in Africa. Flow
Equity has advised us that it is their intention to ramp up the
activity to import 100,000 Kuroiler chicks per month within the
next few months.
In view of the importance of this development the Hon'ble
Minister for Corporate Affairs and Minorities, Mr Salman
Khursheed flagged off the first consignment to Ethiopia from
Keggfarms, Gurgaon on 2nd December 2010.
A quote from the Hon'ble Minister's address was "On my
recent visit to Ethiopia I was talking to our Ambassador on the
subject of our country's participation in rural development
programs of Ethiopia and I will speak to him again and tell him
that we now have 16,000 more ambassadors from India to aid in
now services Gujarat and Maharashtra
A new hatchery was set up in Anand in
Gujarat and will be able to provide Kuroilers in adjoining areas
of Gujarat and Maharashtra. Servicing these markets was
difficult, due to long distance transportation of day old chicks
from existing hatcheries. This is part of our ongoing efforts to
provide fresh Kuroiler DOCs to rural beneficiaries.
now has a new Kuroiler hatchery
The latest effort to service rural
Chhattisgarh is a brand new hatchery in Raipur. With a capacity
of over 1.5 Lakh DOCs per month, the backward districts in
Chhattisgarh will have access to fresh stocks throughout the